IN TOO DEEP?

"New Lower Prices!" "Save on the items you buy most!"Aisles are screaming with promises of deals, as the encroachment of Wal-Mart Stores and other value competitors has pushed many retailers to adopt a partial everyday-low-price approach, and, say the retailers, with good results.Wholesaler Laurel Grocery, London, Ky., has lowered everyday prices for its Midwest and Southern retailer customers on

"New Lower Prices!" "Save on the items you buy most!"

Aisles are screaming with promises of deals, as the encroachment of Wal-Mart Stores and other value competitors has pushed many retailers to adopt a partial everyday-low-price approach, and, say the retailers, with good results.

Wholesaler Laurel Grocery, London, Ky., has lowered everyday prices for its Midwest and Southern retailer customers on roughly 4,000 items to within 5%-10% of Wal-Mart, whose prices are 13%-18%

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