TOO MANY UNHAPPY RETURNS

Retailers want to work more closely with their video trading partners on policies that affect promotional funds and product returns. Most of the studios have different procedures on co-op and market development funds, which are difficult for large supermarket chains to manage, according to participants at SN's video roundtable. Retailers and distributors would also like to see more flexibility on

Retailers want to work more closely with their video trading partners on policies that affect promotional funds and product returns. Most of the studios have different procedures on co-op and market development funds, which are difficult for large supermarket chains to manage, according to participants at SN's video roundtable. Retailers and distributors would also like to see more flexibility on returning unsold product, especially with the proliferation of big sell-through titles this year.

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