TOO MUCH VARIETY?

The hair-coloring category has become home to a variety of semipermanent enhancement products., members of this subcategory require little consumer commitment and typically wash out after six to eight shampoos.Despite these similarities, the products are differentiated with highly specialized results. Clairol's Glints, for example, accents tones and provides luster while Brights lightens hair and

The hair-coloring category has become home to a variety of semipermanent enhancement products.

, members of this subcategory require little consumer commitment and typically wash out after six to eight shampoos.

Despite these similarities, the products are differentiated with highly specialized results. Clairol's Glints, for example, accents tones and provides luster while Brights lightens hair and enhances highlights. L'Oreal's Castings provides complimentary tones and b

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