TOP MARKETING PROGRAMS PRESENTED GEM AWARDS

NEW ORLEANS -- The first annual GEM Awards, honoring excellence in electronic marketing programs, were presented at the sixth annual Global Electronic Marketing Conference, held here April 6 to 8.Awards were presented in five industry segments: wholesaler, consumer products manufacturer, electronic marketing vendor, retailer and international retailer.Programs were judged on four criteria: innovation,

NEW ORLEANS -- The first annual GEM Awards, honoring excellence in electronic marketing programs, were presented at the sixth annual Global Electronic Marketing Conference, held here April 6 to 8.

Awards were presented in five industry segments: wholesaler, consumer products manufacturer, electronic marketing vendor, retailer and international retailer.

Programs were judged on four criteria: innovation, communication effectiveness, how successful the program was, and sponsor's

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