FROM TOPCO, A NEW PET FOOD

SKOKIE, Ill. -- Topco Associates here unleashed two new upper-tier pet food brands that it hopes will help member retailers recapture category sales lost to mass merchandisers and pet centers.Paws Premium, whose packaging features playful images of people and their critters, replaced Topco's former mainstream line, Pet Club, and is aimed at mainstream and premium customers. The second addition is

SKOKIE, Ill. -- Topco Associates here unleashed two new upper-tier pet food brands that it hopes will help member retailers recapture category sales lost to mass merchandisers and pet centers.

Paws Premium, whose packaging features playful images of people and their critters, replaced Topco's former mainstream line, Pet Club, and is aimed at mainstream and premium customers. The second addition is Paws Professional, a veterinarian-endorsed, super-premium brand designed to compete with

Register to view the full article

Already a member? .

TAGS: Walmart