TOPCO ROLLS OUT PREPARED FOODS

CHICAGO -- Topco Associates has introduced an extensive line of prepared foods in multiple categories, including a group of refrigerated entrees that has become the cornerstone of the brand, officials with Topco told SN.The proprietary line of 50 products targets busy consumers who lack the time or inclination to cook, they said, and there are plans to roll out about 150 more items in the coming year.

CHICAGO -- Topco Associates has introduced an extensive line of prepared foods in multiple categories, including a group of refrigerated entrees that has become the cornerstone of the brand, officials with Topco told SN.

The proprietary line of 50 products targets busy consumers who lack the time or inclination to cook, they said, and there are plans to roll out about 150 more items in the coming year. The launch represents the first broad, branded prepared-foods initiative for Topco,

Register to view the full article

test - Advanced Registered User

Already a member? .