TOPS CIRCULAR INSERT TUNES IN TO SELL-THROUGH

BUFFALO, N.Y. -- Tops Friendly Markets here dedicated a four-page section of its chainwide circular to a sell-through video insert last week.While the 115-store Ahold subsidiary has run sections like this in the past, according to a source within the company, this was the first time they ran on behalf of the more than 40 Finast Friendly Markets stores in northeast Ohio. Finast and Tops were merged

BUFFALO, N.Y. -- Tops Friendly Markets here dedicated a four-page section of its chainwide circular to a sell-through video insert last week.

While the 115-store Ahold subsidiary has run sections like this in the past, according to a source within the company, this was the first time they ran on behalf of the more than 40 Finast Friendly Markets stores in northeast Ohio. Finast and Tops were merged last year by Ahold. Since then Finast stores of all sizes have been building up their v

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