TOPS' GERMAN DRIVE GETS 'TOOL BOX' TO REV UP ITS POWER

BUFFALO, N.Y. -- Tops Friendly Markets here is teaming with CMA, the German Agricultural Marketing Board, to give a little more oomph to its annual German promotions.The CMA has designed a "Marketing Tool Box" to help retailers, such as Tops, better market their imported German grocery products. The Marketing Tool Box contains point-of-sale materials, shelf tag programs, recipes, tips on in-store

BUFFALO, N.Y. -- Tops Friendly Markets here is teaming with CMA, the German Agricultural Marketing Board, to give a little more oomph to its annual German promotions.

The CMA has designed a "Marketing Tool Box" to help retailers, such as Tops, better market their imported German grocery products. The Marketing Tool Box contains point-of-sale materials, shelf tag programs, recipes, tips on in-store tastings, demos, staff incentives, coupons, sweepstakes and information on awarding scho

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