BUFFALO, N.Y. -- Tops Markets here is promoting the fact that its rolls are baked from scratch, rather than from frozen dough.
ing a man and a woman with pans of dinner rolls, the ad says, "At Tops Baker's Oven, we make our rolls from scratch; with flour, yeast and water. We use premium, high-protein flour to give our rolls a fine texture."
A smaller photo shows a close-up of a person removing shaped rolls from a cardboard carton. The caption says, "Chain X and Y -- Rolls are