ROCHESTER, N.Y. -- Tops Friendly Markets here has stepped up marketing efforts for natural products by offering customers Delicious! magazine and Mambo Sprouts coupon books in the grocery aisle.
During visits to two large units here -- one an International Super Center -- SN found Delicious! magazine merchandised on a rack that also held the coupon books for natural grocery items. Delicious!, whose tag line is "Your Magazine of Natural Living," had the Tops address on the cover, along