TOPS' SYMBOL PUSHES STRAWBERRIES

BUFFALO, N.Y. -- Strawberries are better at Tops Friendly Markets here -- because Walter says so. At least that's the claim made in a recent full-page newspaper ad, which featured California strawberries for 88 cents per pound. The ad, which ran in area newspapers in mid-April, included a statement proclaiming the quality of the strawberries at Tops. The statement was signed by Walter, a fictional

BUFFALO, N.Y. -- Strawberries are better at Tops Friendly Markets here -- because Walter says so. At least that's the claim made in a recent full-page newspaper ad, which featured California strawberries for 88 cents per pound. The ad, which ran in area newspapers in mid-April, included a statement proclaiming the quality of the strawberries at Tops. The statement was signed by Walter, a fictional spokesman who serves as the company's "quality control symbol" in its produce advertisements, ac

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