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Taking the longest view possible, one of the most profound challenges facing food retailing concerns itself with departmentalization.At issue is whether the current departmentalization of supermarkets makes much sense from the consumers' point of view. It doesn't. Store-departmentalization traditions currently followed are based on convenience of the institution, guided more by how product is bought

Taking the longest view possible, one of the most profound challenges facing food retailing concerns itself with departmentalization.

At issue is whether the current departmentalization of supermarkets makes much sense from the consumers' point of view. It doesn't. Store-departmentalization traditions currently followed are based on convenience of the institution, guided more by how product is bought than how consumers buy product.

After all, consumers really don't want to tra

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