TOUGH COMPETITION, ALWAYS

BENTONVILLE, Ark. -- Wal-Mart Stores has the space, the selection and the low prices. In the item-heavy health and beauty care aisles, these factors add up to a formidable competitor that supermarkets are finding difficult to keep up with."[HBC] was Wal-Mart's original roots and it specialized on using that as its drawing card," said Peter Sutton, president, Sutton Consulting Group, Orange Park, Fla.

BENTONVILLE, Ark. -- Wal-Mart Stores has the space, the selection and the low prices. In the item-heavy health and beauty care aisles, these factors add up to a formidable competitor that supermarkets are finding difficult to keep up with.

"[HBC] was Wal-Mart's original roots and it specialized on using that as its drawing card," said Peter Sutton, president, Sutton Consulting Group, Orange Park, Fla. "It's always had a tremendous impact on HBC."

While consumers go to the groc

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