TOUGH MARKET PREDICTED

SAN DIEGO -- "A lot of companies are jumping into the [precut] arena without thinking it through. There is going to be a tremendous bloodbath coming up," warned Ernie Townsend, president, Dole Food Co., North America, WestLake Village, Calif. "It's going to be brutal," he said.Townsend was speaking as a panelist at the "Produce Outlook '94" session during the United Fresh Fruit and Vegetable Association's

SAN DIEGO -- "A lot of companies are jumping into the [precut] arena without thinking it through. There is going to be a tremendous bloodbath coming up," warned Ernie Townsend, president, Dole Food Co., North America, WestLake Village, Calif. "It's going to be brutal," he said.

Townsend was speaking as a panelist at the "Produce Outlook '94" session during the United Fresh Fruit and Vegetable Association's annual convention earlier this month.

Many companies are getting into p

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