TOY INDUSTRY EYES EXPANSION IN SUPERMARKETS

NEW YORK -- Toy marketers are exploring niche and alternative channel options in response to the toy store woes of the last year, said industry observers at the American International Toy Fair here. Supermarkets could be one of those options."To a great extent, the toy industry is trying to figure out how to get more out of the supermarket industry. They see it as an underdeveloped marketplace," said

NEW YORK -- Toy marketers are exploring niche and alternative channel options in response to the toy store woes of the last year, said industry observers at the American International Toy Fair here. Supermarkets could be one of those options.

"To a great extent, the toy industry is trying to figure out how to get more out of the supermarket industry. They see it as an underdeveloped marketplace," said Martin Brochstein in an interview following the show. Brochstein is editorial direct

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