TOYS MAKING HOLIDAYS HAPPIER FOR SOME CHAINS

PLEASANTON, Calif. -- Safeway here and Price Chopper, Schenectady, N.Y., are enjoying some initial success from a new venture in which a national toy retailer is providing the supermarket chains with products, according to sources.Safeway last month rolled out 200-square-foot displays of toys selected by retailer K-B Toys, Pittsfield, Mass., to about 1,000 Safeway supermarkets around the country.

PLEASANTON, Calif. -- Safeway here and Price Chopper, Schenectady, N.Y., are enjoying some initial success from a new venture in which a national toy retailer is providing the supermarket chains with products, according to sources.

Safeway last month rolled out 200-square-foot displays of toys selected by retailer K-B Toys, Pittsfield, Mass., to about 1,000 Safeway supermarkets around the country. Price Chopper, meanwhile, has installed the displays in the seasonal aisles of all 102 o

Register to view the full article