TRADE GROUPS QUICK ON DEFENSE

Industry trade groups organized quickly to get the word out to retailers about the "48 Hours" report on pesticide residues on produce, which aired on CBS May 18.rking on the episode, and they alerted members once details of the program were available.One week before the broadcast, PMA mailed members an overview of the program's content, a fact sheet on produce safety and a list of statements from

Industry trade groups organized quickly to get the word out to retailers about the "48 Hours" report on pesticide residues on produce, which aired on CBS May 18.

rking on the episode, and they alerted members once details of the program were available.

One week before the broadcast, PMA mailed members an overview of the program's content, a fact sheet on produce safety and a list of statements from scientists on pesticides in the food supply. The day of the broadcast, PMA fa

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