TRADE GROUPS REFLECT INDUSTRY CHANGES

Trade associations exist to provide various services to their industry members, so if an industry changes, it's axiomatic that trade associations must change too.This is a fact of considerable interest to those who work at trade associations, but should also be of interest to all of us since the methods of adaptation are both a mirror held to the industry and an indication of the culmination of a

Trade associations exist to provide various services to their industry members, so if an industry changes, it's axiomatic that trade associations must change too.

This is a fact of considerable interest to those who work at trade associations, but should also be of interest to all of us since the methods of adaptation are both a mirror held to the industry and an indication of the culmination of a suite of industry changes.

Here, in practical terms, is the challenge in front o

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