TRADER JOE'S KEEPS IT SIMPLE

The demand for specialty food products has spread beyond the rarefied confines of the cosmopolitan kitchen, stimulating the growth of gourmet private label lines. However, a certain lack of clarity remains, and the term "gourmet private label" can be hard to define. At the southern California based-Trader Joe's, the segment comes to fruition.While several major chains have established lines of their

The demand for specialty food products has spread beyond the rarefied confines of the cosmopolitan kitchen, stimulating the growth of gourmet private label lines. However, a certain lack of clarity remains, and the term "gourmet private label" can be hard to define. At the southern California based-Trader Joe's, the segment comes to fruition.

While several major chains have established lines of their own -- Kroger, Harris Teeter and the Canadian Loblaw Cos., to name a few -- gourmet p

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