TRAFFIC COURTING

TROY, Mich. -- Attention supermarket operators: Kmart is getting more aggressive in the grocery aisle.As part of a wide-ranging redesign of its traditional discount units, Kmart Corp. has added 1,500 grocery stockkeeping units in a new department called "The Pantry," and plans to promote the area with hot prices on a select few items each week as a means of driving customer traffic through the rest

TROY, Mich. -- Attention supermarket operators: Kmart is getting more aggressive in the grocery aisle.

As part of a wide-ranging redesign of its traditional discount units, Kmart Corp. has added 1,500 grocery stockkeeping units in a new department called "The Pantry," and plans to promote the area with hot prices on a select few items each week as a means of driving customer traffic through the rest of the store. The total grocery SKUs in the stores now are between 5,000 and 5,500.

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TAGS: Walmart