TRAILBLAZERS OUTLINE THEIR PATHS TO ECR GOAL

CHICAGO -- Efficient Consumer Response may be the roadmap but, ultimately, each retailer and wholesaler will have to find its own route to more efficient operations, said executives from some of the trailblazers of ECR.The companies ranged from the biggest supermarket chain, Kroger Co., Cincinnati, to one-store independent Paw Paw Shopping Center, and included crack regional chain Wegmans and wholesaler

CHICAGO -- Efficient Consumer Response may be the roadmap but, ultimately, each retailer and wholesaler will have to find its own route to more efficient operations, said executives from some of the trailblazers of ECR.

The companies ranged from the biggest supermarket chain, Kroger Co., Cincinnati, to one-store independent Paw Paw Shopping Center, and included crack regional chain Wegmans and wholesaler Spartan Stores, at a seminar entitled "ECR: The Vision -- The Reality," presented

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