TRANSORA

A new permutation of the Efficient Consumer Response initiative was conceived of some 110 days ago at Tribeca Grill, a restaurant in lower Manhattan. Last week, it was heralded at a luncheon at the same restaurant, and it was dubbed "Transora." SN editors were there.How can we be sure ECR is revivified? Consider these facts: Last week's announcement that trumpeted Transora was attended by the utterance

A new permutation of the Efficient Consumer Response initiative was conceived of some 110 days ago at Tribeca Grill, a restaurant in lower Manhattan. Last week, it was heralded at a luncheon at the same restaurant, and it was dubbed "Transora." SN editors were there.

How can we be sure ECR is revivified? Consider these facts: Last week's announcement that trumpeted Transora was attended by the utterance of the ECR's defining mantra, "low-hanging fruit." Also, during the presentation,

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