TRANSPLANTING ITS STRATEGY

As it enters the Southeast market for the first time, Hannaford Bros. is likely to follow the same strategy it has used to achieve success in New England. Hannaford worked hard in the 1990s to lower shelf prices, in part by reducing operating expenses, and to add new square footage with a strong store development program. The result has been 15 consecutive years of earnings growth.spite an influx

As it enters the Southeast market for the first time, Hannaford Bros. is likely to follow the same strategy it has used to achieve success in New England. Hannaford worked hard in the 1990s to lower shelf prices, in part by reducing operating expenses, and to add new square footage with a strong store development program. The result has been 15 consecutive years of earnings growth.

spite an influx of new competitors, Hannaford has remained committed to its store development program an

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