CHICAGO -- Treasure Island Foods is running a series of themed promotions centering on foods and beverages from specific foreign countries.
The chain has done promotions on products from Spain, Greece, Germany, England and France in recent weeks. Lee Zaras, a buyer for the seven-store chain, said the promotions typically generate more than double the normal sales volume of the featured items.
The chain uses a tongue-in-cheek voice to promote the program in ads. "The British Ar