TREE SELLS CHEESE AT SHAW'S

EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here is getting serious about Laughing Cow cheese after a new merchandising tack sent sales flying way above projections.In a chainwide effort to grow sales in the dairy aisle, the 189-unit retailer planted trees in the department's specialty cheese section -- hanging trees that hold 18 net bags each of miniature, colorful, waxed rounds of Laughing Cow

EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here is getting serious about Laughing Cow cheese after a new merchandising tack sent sales flying way above projections.

In a chainwide effort to grow sales in the dairy aisle, the 189-unit retailer planted trees in the department's specialty cheese section -- hanging trees that hold 18 net bags each of miniature, colorful, waxed rounds of Laughing Cow Mini BonBel and Laughing Cow Mini BabyBel cheeses.

"We're exceptionally well-p

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TAGS: Dairy