TRICKS OF TREATS

Retailers are scaring up extra sales of Halloween novelties by merchandising them in massive displays that also offer chocolates, toys and costumes.The exhibits -- coupled with newspaper ads and a proliferation of novelty items from major manufacturers, including Hershey, Nestle, M&M/Mars and Tootsie Roll Industries -- are helping to build the category and win sales back from mass merchandisers, drug

Retailers are scaring up extra sales of Halloween novelties by merchandising them in massive displays that also offer chocolates, toys and costumes.

The exhibits -- coupled with newspaper ads and a proliferation of novelty items from major manufacturers, including Hershey, Nestle, M&M/Mars and Tootsie Roll Industries -- are helping to build the category and win sales back from mass merchandisers, drug stores and other classes of trade, retailers told SN.

"We usually build

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