TRIGGERED RESPONSE

Electronic coupons that are triggered when products are scanned at checkout continue to grow. More systems are being installed in supermarkets, and more brand marketers are testing or expanding usage. Some of these manufacturers are imbued with a kind of marketer's pioneering spirit, while others are simply exploring the technique defensively. Either way, they are giving these coupon systems a good

Electronic coupons that are triggered when products are scanned at checkout continue to grow. More systems are being installed in supermarkets, and more brand marketers are testing or expanding usage. Some of these manufacturers are imbued with a kind of marketer's pioneering spirit, while others are simply exploring the technique defensively. Either way, they are giving these coupon systems a good hard look in anticipation of a time when this couponing method might become indispensable.

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