This time it's the triple blade that is boosting dollar volume into the double digits in the men's wet shaving market.
In turn, both blades and disposable razors are up. Once again innovation and technology by the market leader is setting the pace in men's shaving.
Retailers interviewed by SN all point to the Mach 3 permanent shaving system, marketed by The Gillette Company, Boston, as the reason for the surge in shaving dollars. Mach 3 alone accounts for about 41% of the $160