TROPICANA AIMING CATEGORY MANAGEMENT AT DAIRY

BRADENTON, Fla. -- Retail dairy cases are due for a revolution, and category management is going to lead the charge.That's the future according to Tropicana Dole Beverages here.The beverage company's marketing executives told SN that, rather than seeing dairy as a problematic department replete with food safety pitfalls, handling issues and stocking headaches, retailers can -- and with some help,

BRADENTON, Fla. -- Retail dairy cases are due for a revolution, and category management is going to lead the charge.

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