TROPICANA DOLE JUICES UP CRP

SAN FRANCISCO -- Continuous replenishment programs have enabled Tropicana Dole Beverages North America to reduce lead times and inventory held by retailers, while increasing turns of its refrigerated products. In the larger sense, CRP can be applied successfully in other perishables departments, according to Bob Burroughs, manager of electronic data interchange and Efficient Consumer Response for

SAN FRANCISCO -- Continuous replenishment programs have enabled Tropicana Dole Beverages North America to reduce lead times and inventory held by retailers, while increasing turns of its refrigerated products. In the larger sense, CRP can be applied successfully in other perishables departments, according to Bob Burroughs, manager of electronic data interchange and Efficient Consumer Response for the brand marketer, based in Bradenton, Fla.

"Traditionally, ECR was thought of mainly as

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