'TRUCKS' DRIVE HOME O'MALIA PRICE THEME

CARMEL, Ind. -- O'Malia Food Markets here ran a truckload promotion that has got President Danny O'Malia's wheels turning.Conceived by Ron Williams, bakery director, the promotion, entitled "A different kind of truckload sale," was recently rolled out to the independent's eight stores and featured truck-shaped window containers full of products from the meat, deli, bakery and produce departments.A

CARMEL, Ind. -- O'Malia Food Markets here ran a truckload promotion that has got President Danny O'Malia's wheels turning.

Conceived by Ron Williams, bakery director, the promotion, entitled "A different kind of truckload sale," was recently rolled out to the independent's eight stores and featured truck-shaped window containers full of products from the meat, deli, bakery and produce departments.

A white wine promotion that the independent ran a few years ago was the inspirat

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