True or False: Consumer Perceptions Mean Everything

What consumers think is true is no less important than what's really true. The latest analysis of the spinach outbreak, released this month by the Rutgers Food Policy Institute, bears that out. In case you missed it, contaminated spinach from California killed three people and sickened about 200 others last year. When the illnesses first came to light, the federal government told consumers not to

What consumers think is true is no less important than what's really true.

The latest analysis of the spinach outbreak, released this month by the Rutgers Food Policy Institute, bears that out. In case you missed it, contaminated spinach from California killed three people and sickened about 200 others last year.

When the illnesses first came to light, the federal government told consumers not to eat fresh spinach. Retailers promptly yanked the leafy green from store shelves,

Register to view the full article