What consumers think is true is no less important than what's really true.
True or False: Consumer Perceptions Mean Everything
What consumers think is true is no less important than what's really true. The latest analysis of the spinach outbreak, released this month by the Rutgers Food Policy Institute, bears that out. In case you missed it, contaminated spinach from California killed three people and sickened about 200 others last year. When the illnesses first came to light, the federal government told consumers not to