TRYING TO MUSCLE IN

In areas where there is a demand for natural food, conventional operators are hoping that they can attract natural-food shoppers with convenient locations and marketing budgets that dwarf those of Whole Foods Markets, Austin Texas, and Wild Oats Markets, Boulder, Colo., the leading natural-food retailers.ned Central Market, a concept store emphasizing fresh departments, in Austin, Texas. The store

In areas where there is a demand for natural food, conventional operators are hoping that they can attract natural-food shoppers with convenient locations and marketing budgets that dwarf those of Whole Foods Markets, Austin Texas, and Wild Oats Markets, Boulder, Colo., the leading natural-food retailers.

ned Central Market, a concept store emphasizing fresh departments, in Austin, Texas. The store carries specialty groceries, but does not stock branded groceries or nonfood items.

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