TUNING IN CUSTOMERS

Supermarkets are taking the adage "strike while the iron is hot," to a whole new level. Retailers are opening up the channels of communication with customers via in-store broadcasting, commanding their attention at the precise moment they are making those crucial buying decisions.Today's in-store broadcasting technologies are a far cry from the days when the manager would announce a special on pork

Supermarkets are taking the adage "strike while the iron is hot," to a whole new level. Retailers are opening up the channels of communication with customers via in-store broadcasting, commanding their attention at the precise moment they are making those crucial buying decisions.

Today's in-store broadcasting technologies are a far cry from the days when the manager would announce a special on pork chops over the public address system.

Retailers are installing sophisticated s

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