TUNING IN TO TEENS

Retailers are taking aim at the coveted teen and tween customer segments in the color cosmetics category.Among the tools they are using are specialized displays, aggressive promotion and fresh assortments. With this strategy, supermarkets are sharpening their nail files to do battle with drug and mass competitors, said retailers and consultants."We're getting more involved in tweens," said Judie Groce,

Retailers are taking aim at the coveted teen and tween customer segments in the color cosmetics category.

Among the tools they are using are specialized displays, aggressive promotion and fresh assortments. With this strategy, supermarkets are sharpening their nail files to do battle with drug and mass competitors, said retailers and consultants.

"We're getting more involved in tweens," said Judie Groce, health and beauty care buyer, Lowes Foods Stores, Winston-Salem, N.C. Asi

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