RESTON, Va. -- "Turkey: It is Better than the Other Stuff." That is the slogan the National Turkey Federation here wants America to come to know.
To that end, the turkey industry trade group has approved the solicitation of funds to support the launch of a new generic advertising campaign with the slogan in select test markets.
The new industry theme, unveiled at a recent meeting, was created by the W.B. Doner agency of Baltimore, Md.
NTF's board of directors voted 55