TURKEY MARKETING IS URGED TO TAKE WING

NEW ORLEANS -- The turkey industry must concentrate on more sophisticated, consumer-oriented marketing methods or it will perish in the wake of other meat providers, said an official of the National Turkey Federation."Marketing will shape the industry in 1996: the future will be bleak if the industry cannot market aggressively," said NTF Chairman Ken Rutledge, addressing the processor association's

NEW ORLEANS -- The turkey industry must concentrate on more sophisticated, consumer-oriented marketing methods or it will perish in the wake of other meat providers, said an official of the National Turkey Federation.

"Marketing will shape the industry in 1996: the future will be bleak if the industry cannot market aggressively," said NTF Chairman Ken Rutledge, addressing the processor association's annual convention here.

Rutledge admonished members to keep turkey competitive

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