TURNAROUND AT SAFEWAY

OAKLAND, Calif. -- The Steven A. Burd era at Safeway is off to a fast start.Since Burd, president and chief executive officer, assumed major decision-making control of the 1,089-unit company here a year and a half ago, Safeway has achieved high levels of success by reducing operating costs and reinvesting some of the money saved to drive sales.But there's a lot more to be done."At Safeway we think

OAKLAND, Calif. -- The Steven A. Burd era at Safeway is off to a fast start.

Since Burd, president and chief executive officer, assumed major decision-making control of the 1,089-unit company here a year and a half ago, Safeway has achieved high levels of success by reducing operating costs and reinvesting some of the money saved to drive sales.

But there's a lot more to be done.

"At Safeway we think we're writing a five-year story," Burd said recently at the Le

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