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For a long time, supermarkets treated magazines like the day-old-bread bin: a necessary evil, perhaps, but not a product category that required or merited a lot of hands-on attention.Now, however, a growing number of grocery retailers -- with a boost from some publishers, wholesalers and distributors -- are embracing category management of single-copy magazines and are beginning to tap the profit

For a long time, supermarkets treated magazines like the day-old-bread bin: a necessary evil, perhaps, but not a product category that required or merited a lot of hands-on attention.

Now, however, a growing number of grocery retailers -- with a boost from some publishers, wholesalers and distributors -- are embracing category management of single-copy magazines and are beginning to tap the profit and merchandising potential of what has become an estimated $1.9 billion segment of the

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