TURNING UP THE VOLUME ON CATEGORY MANAGEMENT

Dinner, pizza and other high-volume categories are among the targets of frozen food category-management programs, retailers told SN."Higher-volume categories are easier to see the results of your changes," said Preston Callison, manager of retail information and analysis at Ukrop's Super Markets, Richmond, Va. Ukrop's has been moving toward category management for about four years.Pizza is an excellent

Dinner, pizza and other high-volume categories are among the targets of frozen food category-management programs, retailers told SN.

"Higher-volume categories are easier to see the results of your changes," said Preston Callison, manager of retail information and analysis at Ukrop's Super Markets, Richmond, Va. Ukrop's has been moving toward category management for about four years.

Pizza is an excellent gauge for the success of a category- management program, said David Goody

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