THE TURNING WHEEL OF IDEAS: OLD CONCEPTS BECOME NEW

It seems at times there are no more than a few marketing and merchandising ideas that exist in food retailing and that they are recycled periodically in different forms for further application. Sometimes portions of ideas are bolted one to another, then trotted out for further application.Examples of this abound. Included are notions such as an everyday-low-price offer, or a service offer, or offering

It seems at times there are no more than a few marketing and merchandising ideas that exist in food retailing and that they are recycled periodically in different forms for further application. Sometimes portions of ideas are bolted one to another, then trotted out for further application.

Examples of this abound. Included are notions such as an everyday-low-price offer, or a service offer, or offering more fresh prepared, or more shelf-stable product, or mimicking a competitor, or di

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