TV AD FOR DURACELL TAKES A HIT

WASHINGTON (FNS) -- Independent retail pharmacists are charging that a TV commercial touting the reliability of Duracell batteries is inaccurate and demeans the reliability of the nation's independent druggists.In a letter to C. Robert Kidder, chief executive officer of Duracell, Charles West, executive vice president of the National Association of Retail Druggists, said the 30-second commercial was

WASHINGTON (FNS) -- Independent retail pharmacists are charging that a TV commercial touting the reliability of Duracell batteries is inaccurate and demeans the reliability of the nation's independent druggists.

In a letter to C. Robert Kidder, chief executive officer of Duracell, Charles West, executive vice president of the National Association of Retail Druggists, said the 30-second commercial was "condescending to a professional who. . . is the most trusted and respected of all pr

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