TV LIQUOR ADS EXPECTED TO LIFT RETAILER SPIRITS

WASHINGTON -- Supermarkets should witness a boost in alcoholic spirit and liquor sales as a result of an industry council's decision to allow its members to advertise on radio and television, retailers told SN.Citing increased competition from beer and wine companies that regularly advertise over the airwaves, the Distilled Spirits Council of the United States updated its Code of Good Practice for

WASHINGTON -- Supermarkets should witness a boost in alcoholic spirit and liquor sales as a result of an industry council's decision to allow its members to advertise on radio and television, retailers told SN.

Citing increased competition from beer and wine companies that regularly advertise over the airwaves, the Distilled Spirits Council of the United States updated its Code of Good Practice for Distilled Spirits Advertising and Marketing to include television and radio advertising

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