TV MONITOR POSITION IS CALLED KEY

NEW YORK -- Retailers could get more benefits from their video rental department TV monitors by better placement and by paying closer attention to what they are playing on them, said a merchandising expert.Based on studies he has conducted in video and music specialty stores, Paco Underhill, who has studied supermarket merchandising and store design and is principal researcher at Envirosell here,

NEW YORK -- Retailers could get more benefits from their video rental department TV monitors by better placement and by paying closer attention to what they are playing on them, said a merchandising expert.

Based on studies he has conducted in video and music specialty stores, Paco Underhill, who has studied supermarket merchandising and store design and is principal researcher at Envirosell here, said supermarkets should put monitors at eye level and target the programming to the typ

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