TV SHOWS VIEWED AS FUTURE VIDEO STARS

BEVERLY HILLS, Calif. -- If carefully chosen, television products offer future sales opportunities in supermarkets, said Bob DeLellis, president of Twentieth Century Fox Home Entertainment here."Grocery is perfect for TV products because, if it is a good product with multiple shows, and if grocery does it right, they could do in-store continuities," he added. Supermarkets have been selling products

BEVERLY HILLS, Calif. -- If carefully chosen, television products offer future sales opportunities in supermarkets, said Bob DeLellis, president of Twentieth Century Fox Home Entertainment here.

"Grocery is perfect for TV products because, if it is a good product with multiple shows, and if grocery does it right, they could do in-store continuities," he added. Supermarkets have been selling products like dishes, plates and books for decades. "They have the capability of doing continui

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