TV SHOWS VIEWED AS FUTURE VIDEO STARS

BEVERLY HILLS, Calif. -- If carefully chosen, television products offer future sales opportunities in supermarkets, said Bob DeLellis, president of Twentieth Century Fox Home Entertainment here."Grocery is perfect for TV products because, if it is a good product with multiple shows, and if grocery does it right, they could do in-store continuities," he added. Supermarkets have been selling products

BEVERLY HILLS, Calif. -- If carefully chosen, television products offer future sales opportunities in supermarkets, said Bob DeLellis, president of Twentieth Century Fox Home Entertainment here.

Register to view the full article