TWIN COUNTY UPDATES FOODTOWN LOGO

EDISON, N.J. -- Twin County Grocers here has redesigned its private-label packaging in an effort to make the brand more contemporary and upscale.The new packaging makes much greater use of different color schemes and color photography than the previous label. It also incorporates the cooperative's new logo, with "Foodtown" in white lettering surrounded by navy blue and with a red flag rising out of

EDISON, N.J. -- Twin County Grocers here has redesigned its private-label packaging in an effort to make the brand more contemporary and upscale.

The new packaging makes much greater use of different color schemes and color photography than the previous label. It also incorporates the cooperative's new logo, with "Foodtown" in white lettering surrounded by navy blue and with a red flag rising out of the "w." In the logo and on the packaging, a banner includes the words "Quality &

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