TWO ALBERTSON'S DIVISIONS TESTING IF SINGLE-SERVING MEALS ARE COOKING

BOISE, Idaho -- Albertson's here is currently test-marketing prepared, packaged entrees and single-serving meals in its southern California division and in Houston, and soon will be giving them a trial in Phoenix.The chain is displaying the items in shop-around, self-service cases, judging from store visits in southern California.At an Albertson's unit in Anaheim, the program was merchandised near

BOISE, Idaho -- Albertson's here is currently test-marketing prepared, packaged entrees and single-serving meals in its southern California division and in Houston, and soon will be giving them a trial in Phoenix.

The chain is displaying the items in shop-around, self-service cases, judging from store visits in southern California.

At an Albertson's unit in Anaheim, the program was merchandised near the store's entrance. The items, packed in microwavable trays with see-through

Register to view the full article