TWO BIG BEAR UNITS EMBRACE MEAL VARIETY TO PRESS FRESHNESS

COLUMBUS, Ohio -- Big Bear Stores here has turned up the spigot of its meals marketing by touting the variety of its chef-prepared meals every week in ad circulars."We want to call attention to all the variety we offer. We've been running similar ads on a weekly basis since we opened the new stores this spring," said Karen Bennett, Big Bear's director of consumer affairs.The strategy behind showing

COLUMBUS, Ohio -- Big Bear Stores here has turned up the spigot of its meals marketing by touting the variety of its chef-prepared meals every week in ad circulars.

"We want to call attention to all the variety we offer. We've been running similar ads on a weekly basis since we opened the new stores this spring," said Karen Bennett, Big Bear's director of consumer affairs.

The strategy behind showing a meal of the day is to underscore the variety in the chefs' repertoires, but

Register to view the full article

test - Advanced Registered User

Already a member? .