TWO CHAINS SPORTING TEAM APPAREL SUCCESS

PHOENIX -- Smitty's Super Valu here and Albertson's Florida division in St. Petersburg, Fla., have been quick to cash in on high-profit apparel sales related to the creation of two major league baseball expansion teams.Though the Arizona Diamondbacks and the Tampa Bay Devil Rays aren't scheduled to take the field until 1998, both supermarket chains already have begun capitalizing on consumer interest

PHOENIX -- Smitty's Super Valu here and Albertson's Florida division in St. Petersburg, Fla., have been quick to cash in on high-profit apparel sales related to the creation of two major league baseball expansion teams.

Though the Arizona Diamondbacks and the Tampa Bay Devil Rays aren't scheduled to take the field until 1998, both supermarket chains already have begun capitalizing on consumer interest in the teams. Smitty's, a 28-unit chain, introduced new Arizona Diamondbacks team ap

Register to view the full article

test - Advanced Registered User

Already a member? .