TWO CHAINS USE ONE-AISLE CONCEPT AS WAY TO PROMOTE VOLUME GROWTH

MINNEAPOLIS -- The idea of a one-aisle shopping experience for baby and toddler needs was evident in two chains SN visited here last month.In an area where Byerly's and Lunds strut their upscale stuff, SN found merchandising savvy in a store operated by Rainbow Foods, Hopkins, Minn., as well as a Cooper's Supervalu operated by J&L Enterprises, Chaska, Minn.In the Minneapolis suburb of Minnetonka,

MINNEAPOLIS -- The idea of a one-aisle shopping experience for baby and toddler needs was evident in two chains SN visited here last month.

In an area where Byerly's and Lunds strut their upscale stuff, SN found merchandising savvy in a store operated by Rainbow Foods, Hopkins, Minn., as well as a Cooper's Supervalu operated by J&L Enterprises, Chaska, Minn.

In the Minneapolis suburb of Minnetonka, Cooper's Supervalu -- a compact, 17,000-square-foot conventional store -- f

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